The Volunteer Centre

Marketing

Marketing Information for Organisations

Harrogate and Ripon Volunteer Centres work hard to promote volunteering across the district. We promote the concept of volunteering as a whole, and promote the Volunteer Centres as a "one stop shop" for people who wish to find out about all the different opportunities there are to be involved in their community.

We do not directly recruit volunteers for the Volunteer Centres, so all the marketing that we do benefits you, as we signpost people to organisations that best suit them. To find out more about this process, please visit our brokerage page. We currently have over 200 different organisations registered with the Volunteer Centres, and we hold information on all the opportunities that they have for people to volunteer. We currently have around 370 different opportunities for people to volunteer.

We carry out our marketing via a variety of media - local press and radio, social networking, attendance at events, giving presentations, leaflet distribution and displays in public areas. Should you need help or advice on using any of these media for your own marketing, please contact us. We have enquiries from over 750 people per year who are interested in volunteering.

When an organisation registers with the Volunteer Centres, we ask them to complete some forms which then in turn feed our promotional material. We promote your opportunities via the following:

  • All opportunities are entered onto our own internal database, called V-base. This then links into the national volunteering database - http://www.do-it.org/. Unless you specifically request otherwise, your opportunities will appear on do-it.org, with your contact details. You may request that the Volunteer Centres are the point of contact for your organisation, and we will then forward on any enquiries you may receive - however we recommend that your own contact details make the process much easier for the volunteer!
  • The opportunities from our database then also inform our "Green Booklet", which we give to all people who enquire. This is a brief, alphabetical listing of all the organisations registered with us, and gives people an idea of the kind of things that they can do. Please click here to see the latest copy. We produce a similar booklet for under 18's, and the information here is taken from your registration forms when there is the opportunity to indicate whether your volunteering opportunities are suitable for people under 18.
  • We then also produce specialist listings, which are grouped around areas of interest - so for example the environment, technology, older people, children etc. We give these to people when we have identified an area they may be interested in volunteering in, and these listings give them brief details about each opportunity you have. Please click here to see an example listing.
  • We also put the above information on this website.
  • We also promote opportunities via Facebook and Twitter.

 Harrogate Volunteer Centre

 

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Your Contact at the Volunteer Centre:

Caroline Shead

Volunteer Centre Manager

Harrogate & Area Volunteer Centre
Community House
46-50 East Parade
Harrogate HG1 5RR

Tel: 01423 509004
Fax: 01423 502126
e-mail: volunteer@harrogatecvs.org.uk